DE
EN
Starting in the early 2000s, my design journey began working on jewell-coloured Macintosh G3s. I cut my teeth on QuarkXPress, and Adobe applications still in their early years. Since then I've moved through many Mac releases, industry trends and design applications from Adobe, Figma and more.
A diverse spectrum of businesses complete my experience to date – from cosy studios to sizeable international businesses; alongside ambitious entrepreneurs, fast-paced start-ups and in energetic agency environments. My career has rewarded me with a diverse portfolio, having worked on design briefs for a diverse range of B2B and B2C brands. Building visual bridges between company strategy and design is part of my every day routine.
If my story resonates with you and you have a role or project of interest, I'd be happy to hear from you. Use the contact form, or send me an email:
Professional experience
2024 Oct —
Current
Berlin,
Germany
Freelance
2019 Dec —
2024 Oct
Berlin,
Germany
TAC Insights GmbH &
T.A. Cook & Partner Consultants GmbH
2009 Sep —
2019 Nov
Berlin,
Germany
Freelance – client examples: MINI, BMW, Puma, BOSCH, Deutsche Telekom,
T-Systems, HelloFresh, Bombadier, Primove, Panasonic
2002 Sep —
2009 Feb
Newcastle/Central Coast,
NSW, Australia
GT Printing, SGS,
Purple Communications, Design Insight
Skills
Graphic design and art direction; creative branding; visual storytelling across print, digital and environment projects; motion design and video editing; web & app design, information graphics, charts, graphs and data visualisation; presentation design; Illustration; Image editing and retouching
Capabilities
Detailed, technical and trained eye for typography, image, layout, colour and functionality
Deep understanding of how to skilfully use design elements, I have mastered the art of visually appealing to target groups and effectively shaping the perception of the brand as well as the overall communication and messages
Strong understanding of px and mm accuracy, balance and consideration of the peculiarities of human perception, including optical corrections and their impact on design quality
High affinity for creative design, accompanying the design from the idea to realisation with expert skills in a professional manner
Software and tools
Adobe Creative Cloud: InDesign, Photoshop, Illustrator, After Effects, Bridge, Lightroom, Premiere Pro, XD
AI: ChatGPT, Adobe Firefly, Midjourney
Figma, Sketch, Web building: CMS (Typo3, WordPress), html & CSS understanding
Microsoft 365: Outlook, Word, PowerPoint, Excel, Planner, Teams etc., …
Miro, Jira, Zoom, Trello, Google Docs, Personio, Slack, Frontify
Approach and working style
Concept development – communication of complex topics and concepts in the areas of corporate identity, visual language, branding, experience and visual concept
Strategic and visionary thinking and practical approach to tasks
Approaching briefs with a strategic and visionary mindset and a hands-on mentality
Swiftly grasping new tasks, taking ownership and developing concepts with creativity and inventiveness
Routine in dealing with corporate design including conception, maintenance and development of style guides (brand guidelines)
Readiness to learn and adapt as well as working in a structured and organised way
Communication and collaboration
Confidently collaborate with stakeholders inside and outside the creative departments to develop ideas that support a strong and conscious brand representation
Experience in the management of creative projects, in the development of holistic creative concepts/solutions and in design consulting
Collaborate with various departments to visualise the brand at different touchpoints and develop creative ideas for print and digital media to support brand representation
English native speaker with B2 level German
Based in Berlin, I offer design services and support to all kinds of businesses – reliably and professionally. I can complete your requirements remotely, in-house or in a combination of both, whatever suits the project and your preferences. Have a role or need support with a project? Please get in touch – send me an email, or use the contact form: